We needed to leave a lasting impression on MullenLowe from the start, so we decided to do something fun.

When the office announced measures taken against mice in the building, we realised that mice everywhere are actually an untapped target audience that most advertisers neglect. So we took MullenLowe's brands, and made some mini-ads for the "MullenMice". They (the ads, not the mice) can still be found in some corners of the office, over a year later!